Hot pockets, known for trapping heat akin to how greenhouse gases affect the Earth, recognized this metaphor as a chance to champion their company's values. They launched a campaign advocating climate activism through various channels, including social media, traditional advertising, and a complete packaging rebrand that incorporates the product's iconic crisping sleeve. This initiative not only highlights the brand's climate consciousness but also encourages donations, with a portion of revenue generated by the brand being given to fund green energy projects.
